How much shareholde value is lost or gained when true 103 176 22 297 20 Pepsi Coke true 0 104 304 62 42 20 Coke false 1 105 133 142 39 20 Coke false 1 111 402 142 39 20 and white cola drinkers are 113 253 222 165 20 and white cola drinkers are 115 425 222 165 20 advertises in Quebec and 106 76 102 154 20 responds in kind 108 59 182 104 20 acquiesces 110 170 182 76 20 advertises to African Americans 112 325 102 193 20 responds in kind 114 284 182 104 20 acquiesces 116 470 182 76 20 0.4 alienated 118 254 262 82 20 0.6 unfazed 120 343 262 75 20 0.2 alienated 124 426 262 82 20 0.8 unfazed 126 515 262 75 20 Payoff Pepsi - integer 0 integer 1 0 Dialog 14 51 51 51 22d231 0 None Coke - integer 0 integer 2 0 Dialog 14 51 51 51 22d232 0 None 107 78 302 67 56 Payoff Pepsi integer 6 0 Dialog 14 51 51 51 236 0 None Coke - integer 0 integer 3 0 Dialog 14 51 51 51 22d233 0 None 109 176 302 64 56 Payoff Pepsi - integer 0 integer 10 0 Dialog 14 51 51 51 22d231230 0 None Coke - integer 0 integer 30 0 Dialog 14 51 51 51 22d233230 0 None 117 258 302 74 56 Payoff Pepsi integer 4 0 Dialog 14 51 51 51 234 0 None Coke integer 3 0 Dialog 14 51 51 51 233 0 None 119 349 302 63 56 Payoff Pepsi - integer 0 integer 20 0 Dialog 14 51 51 51 22d232230 0 None Coke integer 0 0 Dialog 14 51 51 51 230 0 None 123 430 302 74 56 Payoff Pepsi integer 6 0 Dialog 14 51 51 51 236 0 None Coke integer 0 0 Dialog 14 51 51 51 230 0 None 125 521 302 63 56 103 104 104 106 106 105 105 108 108 107 105 110 110 109 104 112 112 111 111 114 114 113 111 116 116 115 113 118 118 117 113 120 120 119 115 124 124 123 115 126 126 125 2 1 false false false false false true 2 Concurrent true true true true