Course material – Week 1:

Introduction to Strategy:

 Best Responses

Reading 

1.      Lecture 1

 

2.      How Pepsi Opened Door to Diversity WSJ 01/09/07

 

3.      PepsiCo Board Stands by Nooyi WSJ 01/13/12

 

4.      Ware Case

 

 

Games Played in Class

1.   Marketing Cola Game

2.   Ware Case Extensive Form

3.   Ware case Simplified Extensive Form

4.   Acquiring Federated Department Stores

5.   Team Production in Free Form

6.   Team Production in Strategic Form

Instructions for Downloading Comlabgames Software